Run your own ad exchange

White label programmatic solution that directly connects SSP, DSP, and ad networks to help you grow faster.

Save on development

Customize to match your brand

Get expert support

Ready-made ad exchange solution that gives you control

Speed up your growth

Land more partners and grow the profit, while we handle the tech side. Trade with ad networks, supply-side and demand-side platforms of your choice.

Set your own trading rules

Decide on the media-trading conditions specific to your business goals and sales model.

Price transparency

Cut excessive expenses for third-party ad exchange commission or huge margin. See the real bid and ask prices, no hidden commission applied.

Integrate flexibly

Add custom elements to our white-labeled ad exchange. Integrate it without disrupting your existing ad tech ecosystem.

Build your brand

Launch an ad exchange under your own logo and domain, customized for your unique business needs and goals.

Features of white label ad exchange

Open RTB

With open real-time bidding you control the media trading process fast, and efficiently.

Advanced reporting

Customize report templates for your partners to cover the most relevant performance KPIs.

Omnichannel presence

Work with all types of ad channels including desktop, in-app, mobile or connected TV.

Real-time analytics

Track real-time campaign metrics to spot actionable insights and improve ROI right away.

Precise targeting

Use advanced targeting options to reach the right audience, and enhance overall campaign performance.

Creative ad formats

Be it display, banner, native, video, mobile, or innovative ads, they will appear great on any device.

Create and grow your own ad exchange


Phone: +31 20 808 5950
The Netherlands | Cruquiuskade 251 | Amsterdam 1018AM

About is the product of WaardeX, an ad tech company developing programmatic advertising software, and traffic monetization tools for digital advertisers, publishers, and ad agencies worldwide. 

After 4 years of developing programmatic platforms from scratch, we’ve reflected all our knowledge and expertise in 

Our white label ad exchange runs on an advanced programmatic platform via OpenRTB protocol. Powered by innovative AI algorithms and its own data takes online advertising to the next level.